VISION
Bring joy to customers by building global brands for the digital age
MISSION
Partner with the best founders to grow digital first brands using technology
Our Values
Think big
Think 100x. Use technology for non-linear growth. Failure and experimentation are essential for growth
Fair, Fast & Founder friendly
Be partner of choice, who is ethical, transparent and collaborative
Customer delight
Customer love matters. Each of our brands needs to be in the top decile of customer experience
Caring Meritocracy
Attract and grow the best talent. Create an inclusive culture where the best ideas win and you have the obligation to engage and dissent
Frugality
We are frugal with capital and use innovation to grow our brands in a sustainable manner
How we work
with brand founders?
Getting to know your brand
1-2 DETAILED MEETINGS
We are curious about you and your brand. We invest into understanding your brand’s journey both financially as well as qualitatively.
Valuation and Commercial Construct
48 HOURS
We value what you have built.
We come back to you within 48 hours with a fair and transparent commercial construct which we shape along with you.
Due Diligence and Deal Closure
4 WEEKS
We value your time and understand you have a business to run.
We ensure a streamlined Due Diligence and aim to close the deal within 4 weeks.
Accelerate your Brand
10X AND BEYOND
We integrate your brand with Mensa and together embark on a journey of exponential growth by leveraging technology and the team expertise
How do we add value?
Technology
We leverage data to integrate sales, order and supply platforms across brands and improve CX of our brand partner.
Optimized operations
Expand and optimize distribution to improve availability
Digital brand building
Leverage social media, content, and influencer networks to build digital-first brands
Channel Expansion
Growth hack across large and vertical ecommerce platforms and help scale D2C business
Data driven marketing
Leverage big data & AI to data to forecast demand and optimize advertising, promotions, and pricing
Go Global
Leverage our expertise and data to take Indian brands global by developing relevant products and packaging and optimizing global supply chain
Technology
We leverage technology to make better decisions, grow brands,
and enhance the customer experience.
Brand Acquisition
through Data
We use Machine Learning and Big Data to identify right brands by analysing millions of data points across the internet
Brand
Growth
We provide deep insight and tech capabilities to turbo charge brand growth, identify right trends, optimise content (SEO), manage inventory, and improve profitability.
Customer
Experience
We provide a technology platform that ensures quick channel expansion, efficient operations, and best-in-class customer experience
Get In Touch
Interested in joining our team?